Hello, nice to meet you
— kashvi ✿
The brand worlds · lead work
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HOW I THINK
THE SHORT VERSION
Every project starts a little messy: a Google and Pinterest spiral, conversations with real people, and a lot of asking why. I keep going until the real problem shows up. Then I design around one clear idea that needs a solution.
1 Research everything
2 Talk to real people
3 Find the real problem
4 Design around one idea
01
on SCOOP
What do people actually believe?
My family was sure dal-chawal gave them enough protein. Most Indians are protein deficient and don’t even feel it. So the problem wasn’t a missing product. It was trust and effort.
so I designed access they trust, not another supplement.
02
on KRAKK
What’s that one differentiator?
Every snack on the shelf was talking to your body. No one was catering to the brain and what it needed. My client's strategy showed lot of potential so I had to make it fun.
brain food with a bold voice: “your brain called. it’s hungry.”
03
on UX INDIA
Who is it for, and what do they need?
At a packed design conference, attendees need to know where to be and who to meet. Organisers need to know who actually showed up and have a system to provide updates..
one app for schedules, networking and real attendee insight.
04
on EMS20
Does it hold up in the real world?
German EMS technology was new to India. The brand had to feel premium without feeling out of reach, and it had to work for a real client who is established in this sector.
After 60+ logo iterations, I designed a playbook to keep the brand consistent.
Art direction for luxury brand campaigns
As part of my social media marketing internship, I designed these ads for a hype and luxury store in the UAE. During this, I led the visuals for the Rhode × Alexandra collab, which built interest before launch and shaped how it was marketed. I assisted on an Omega campaign; after it ran, the 52,000 AED watch sold out. The rest span Swatch × Audemars Piguet, On × Loewe, Chrome Hearts, Goyard, Rhode etc.
Imagery generated with AI tools. The ideas, art direction, layouts and edits are mine.
MEET ME
Walt Disney said, “The way to get started is to quit talking and begin doing.”
As the youngest at home, I mastered the talking early on, so now I do both. Give me a spark and I’ll keep reworking it and branching it out until it’s just right, then build a whole world around it. I recently did my first skydive, and a new brief feels a lot like that jump: step into the unknown, trust the preparation and just enjoy the view.
STILL BUILDING ✿ MORE BRAND WORLDS ✿
STILL BUILDING ✿ MORE BRAND WORLDS ✿
STILL BUILDING ✿ MORE BRAND WORLDS ✿
STILL BUILDING ✿ MORE BRAND WORLDS ✿
STILL BUILDING ✿ MORE BRAND WORLDS ✿
STILL BUILDING ✿ MORE BRAND WORLDS ✿
© 2026 Kashvi Singhal