Designer map · 2 sheets
I drew my practice as a building. Strategy is the foundation, ideas are the structure and design comes last. Each floor is a skill rated out of five, and each column is a project that holds it up.
Sheet 01 shows where I stand today. Sheet 02 looks behind the scaffolding at my stretch skill, taking packaging from screen to shelf, with a dated plan to get there. It’s the honest version of this page: what I can do, and what I’m still building.
Belief
They all fit together. A few pieces are still missing, and that’s the fun part.
Every brand starts with an idea worth believing in.
Idea first. Then the magic.
Bold beats beige.
If it doesn’t make you feel something, it isn’t done.
Design for the people who’ll use it.
Keep trying until it’s right.
Strategy and design always work together.
Colour
Kashvi Blue
#004AAD
Kashvi Blue
My main colour. Calm and sure, the way I want my thinking to feel.
✿ why this colour
Idea Pink
#FF6CA8
Idea Pink
The colour of a new idea, and the spark behind every brand I make.
✿ why this colour
Paper Cream
#F4ECE3
Paper Cream
Paper. Most of my ideas start in a sketchbook.
✿ why this colour
Play Cyan
#5CE1E6
Play Cyan
The playful side. The part of me that still gets excited by every new idea.
✿ why this colour
Ink
#0B1B3A
Ink
For focus, when it’s time to get it right.
✿ why this colour
Type
Same sentence, four fonts. Each one has a job.
HEADLINES
Bricolage Grotesque
I like brands that are loud and clear, so my headlines are too.
BODY TEXT
DM Sans
Easy to read at any size. It stays out of the way so the thinking comes through.
KEY LINES
Instrument Serif
Saved for the one line on a page I really want you to remember.
MY NOTES
Depends on the day
My handwriting changes with my mood and the time of day, so this line does too.
monday, 9am
deadline day
2am idea
Character
Inside Out
Half Joy
I get way too excited about a good idea, and I’m the first to say ‘ooh, what if…’ in any room.
Moana
Half Moana
I keep going back until it’s right. There’s always one more try, and I always want to prove I can.
OFF-SCREEN
My first skydive. A few seconds of pure panic, then the best view I’ve ever had. I love adventure, and it’s the same feeling I chase in a new brief: step into the unknown, trust the preparation, and enjoy the fall.
This or that
Design first
Idea first
Bold
Minimal
Coffee
Chai
Keep trying
Call it done
© 2026 Kashvi Singhal