Work · selected worlds
The lead worlds go deep: research, strategy, identity and every touchpoint they reach. The supporting projects are faster, sharper briefs. I am always working on more exciting projects, so they are yet to come!
Lead worlds
Three brands,
built from the idea up.
Identity · Packaging · Playbook
KRAKK
The idea
Healthy food is everywhere. Brain food with a bold voice isn't.
Client: Karan Seth, a peer brief run like a real client · Role: naming, strategy, identity, mascot, packaging, 150-page playbook
Step into the world →
Business design · Brand strategy
SCOOP
The idea
Why do only gym-goers need protein?
Self-initiated · Role: research, business design, naming, identity and a 3-phase rollout
Step into the world →
Logo · Identity · Playbook
EMS20
The idea
German EMS training is new to India. The brand had to feel premium, yet never out of reach.
Client: EMS20, a paid project via Aron Media · Role: logo design, identity system, brand playbook
Step into the world →
Supporting projects
Small worlds,
big ideas.
App design · Vibecoded
UX INDIA
The idea
Conferences are full of people who never meet. The app makes the networking happen.
Event photos → problem → sketches → wireframes → high-fi → colour → type → vibecoded
Step into the world →
Pitch deck · The Foundery
NEW RELIGION
The idea
An investor reads a deck in minutes. Every slide had to earn its place.
Pitch deck presented to The Foundery · Role: brand, deck design, story
Step into the world →
Case study · Marketing agency
MATRIARCH
The idea
A fitness space that feels like hers, not another gym.
Case study for a marketing agency · Role: concept, identity, touchpoints
Step into the world →
One-page design · Client
MOLECULAR CONNECTIONS
The idea
A complex science and data story, said in a single page.
Paid client · science & data analytics · one page sent to their clients
Step into the world →
STILL BUILDING ✿ MORE BRAND WORLDS ✿
STILL BUILDING ✿ MORE BRAND WORLDS ✿
STILL BUILDING ✿ MORE BRAND WORLDS ✿
STILL BUILDING ✿ MORE BRAND WORLDS ✿
STILL BUILDING ✿ MORE BRAND WORLDS ✿
STILL BUILDING ✿ MORE BRAND WORLDS ✿
In the works
SuperYou, and a few more brand worlds, are on their way.
A full packaging range and a gifting campaign for SuperYou, plus a couple of projects I can’t share just yet. They’re worth coming back for.
On the roadmap
Each of these works are either in the making or something I am working towards and will complete by mid-even semester, this portfolio will be ready to carry my internship applications.
© 2026 Kashvi Singhal