One-pager · Information design for a client
CLIENT
Molecular Connections, via Aeon Media
MY ROLE
Information hierarchy, layout and visual design
FORMAT
A4 one-pager · print and PDF sales collateral
TIMELINE
2026 · 3 days
The brief
Molecular Connections is a Bangalore company that has spent twenty years turning scientific papers into clean, checked data for pharma companies and publishers. Now they build expert-validated datasets for AI teams. Through Aeon Media, they sent me a plain document: who they are, what they offer, why they beat generic data-labelling firms, a list of prospects and their logo.
The job was to turn it into one page an AI team would actually read, and that their sales team could send with pride.
The idea
The people reading this are busy and sceptical, so the page reads like a short pitch, top to bottom. Proof first, in four big numbers. Then who stands behind them. Then one line on what MC does, two reasons only MC can claim, and one next step. Even if someone stops a third of the way down, they still get the point.
The back and forth
The first drafts had everything from the brief on the page. With each round of feedback I took more out, until the page felt as calm and precise as the work it describes.
DRAFT 1
Everything in
Navy and orange, a five-step process strip and four advantage boxes. Accurate, but busy.
Feedback: too much to take in
DRAFT 2
Better order
Numbers moved up and a stronger header. Still every section from the brief.
Feedback: cleaner, still crowded
FINAL
Only what sells
Four numbers, two proofs, one line, two reasons, one ask. One orange and lots of white space.
Approved: the client loved how clean it felt
5 → 1
sections cut from the process strip to a single line
4 → 2
advantages, kept to the ones only MC can claim
2 → 1
colours: navy dropped, one orange carries the brand
1
clear ask at the bottom: book a pilot
What I learned
© 2026 Kashvi Singhal